online videoYour story is not unfamiliar: You had a video on iTunes, and everything seemed fine. But now it’s been deleted because you didn’t provide iTunes captions.

First of all, what happened?

Well, in July of this year Apple began deleting uncaptioned video clips (and even uncaptioned Hollywood movies) from their U.S. iTunes store. This was done because the FCC requires films and TV shows distributed online to be closed captioned. If you were unaware of this fact, there’s actually more that you should know about the FCC’s rules regarding closed captions. Also know that:

  • If you’re a U.S. distributor of video programming that is shown on TV with captions, you have 30 days to caption the online version of the video.
  • After March 30, 2016, you will have a decreased grace period of 15 days to add closed captions.
  • After January 1, 2016, it will be mandatory for internet video clips that contain a single excerpt of a captioned TV program with the same video and audio that was shown on TV (“straight lift” clips) to be captioned.
  • After January 1, 2017, it will be mandatory for internet video clips where a single file contains multiple straight lift video clips (montages) to be captioned.
  • After July 1, 2017, it will be mandatory for video clips of live and near-live TV programming (such as news or sporting events) to be captioned. For clips of live programming, up to a 12-hour delay will be permitted in posting a captioned clip after the programming has been shown on TV. For clips of near-live programming, up to an 8-hour delay will be permitted in posting a captioned clip after the programming has been shown on TV.

Knowing all of this, you’ll be prepared for future closed captioning. But in the meantime, what are you supposed to do about your video that was deleted by Apple? Our advice is to caption it and resubmit it to iTunes, making certain that it’s compliant with all of the FCC’s terms when it comes to accuracy, timing, caption placement and completeness.

If you need assistance with current and future captioning projects, why not contact the professionals? Here at Metro Captions, we are completely prepared to handle FCC compliance for your closed captions. Our engineers stay up-to-date on all FCC requirements, and are the most reliable and accurate in the industry. This has helped to make us one of the leading closed captioning companies in the U.S. Regardless of the size, scope or specifics of your project, we will always deliver 100% accurate closed captions.

Don’t wait for Apple or other companies to pull down your videos. Make sure they’re captioned and captioned correctly. Let us help you make that happen.

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